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2 minutes readContents
- The potential of Gen Z travelers: An opportunity for agents
- What Gen Z travelers need from travel agents
- How to attract Gen Z clients: Strategies for agents
- Empowering agents with RateHawk
The potential of Gen Z travelers: An opportunity for agents
The oldest members of Gen Z will turn 30 next year. They are now reaching the stage of life where they begin planning complex milestone events, such as bachelor parties, honeymoons, and family holidays. Earning their trust with complex, high-stakes trips today establishes a strong foundation for long-term loyalty, including for casual travel down the road.
What Gen Z travelers need from travel agents
Gen Z travelers actively reject predictable trips. Instead, they seek hidden gems and remote destinations to share on social media. Astrid Kastberg explains that the pursuit of “authentic” travel involves complicated logistics — from navigating visa requirements and vaccination policies to limited flight options and precise timing for seasonal events. Handling these details makes a travel agent indispensable.
How to attract Gen Z clients: Strategies for agents
Astrid Kastberg advises businesses and travel agents to adapt their sales and marketing strategies:
- Follow pop culture: Build itineraries based on trending media, such as global concert tours, festivals, or filming locations of popular TV shows.
- Prioritize speed: Respond to requests instantly by using mobile booking apps to manage last-minute updates, check bookings, and browse new options in your spare time.
- Focus on aesthetics: Use highly visual, “Instagrammable” locations as the starting point for sales pitches and marketing campaigns.
Empowering agents with RateHawk
Gen Z is moving into an era of milestone travel that requires professional planning. Adapting to their unique preferences is an excellent opportunity to secure a new generation of clients.
This demographic values speed, high-quality visuals, and total personalization. That’s why having the right technology is critical. With RateHawk, you can book highly curated, Instagrammable experiences that younger clients will love. RateHawk gives you access to 2.9M+ accommodation options and 330+ worldwide suppliers as well as the ability to book accommodation, airline tickets, airport transfers, and car rentals — all in one place.
