Travel Agency’s Guide to Growing Instagram Page

Travel Agency’s Guide to Growing Instagram Page

Instagram is not a platform to just promote your services. It’s a powerful tool for community building and business growth. With over a billion active users, it’s no wonder that learning how to get more followers on Instagram and increase online presence have become priorities for businesses. Whether you’re a travel advisor, a travel agent, or a travel agency, knowing how to have a strong Instagram presence can significantly impact your success. 

But how should you develop your Instagram strategy to stand out from the crowd?

RateHawk is offering an ultimate guide to help you restructure your Instagram or social media strategy. Carefully researched tips and tricks that can help you elevate your content, engage your audience, and ultimately help your business stand out online. 

RateHawk Editorial Board
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Content

Why Instagram followers matter

Understanding how to get more Instagram followers is crucial because your Instagram followers are more than just numbers — they represent a community of engaged users who are interested in what you have to offer. 

Why Instagram followers matter

Photo by Jodie Cook on Unsplash

A large, engaged following can help you:

  • Increase brand visibility: The more followers you have, the more likely your content will be seen by a broader audience.
  • Build trust and credibility: A significant following signals to potential customers that your brand is reputable and popular.
  • Drive traffic and sales: With the right strategies on how to gain followers on Instagram, you can turn your followers into customers, driving traffic to your website and increasing sales.
Ready to make your followers count? Download our free Instagram checklist for practical tips to boost your brand.

What’s trending and how to stand out

Instagram success isn’t just about knowing what to post — it’s about learning how the platform is evolving and what your audience wants to see. From emerging formats to engagement-boosting features, here are some of the latest trends and creative content ideas to help your account grow — especially if you’re in the travel space.

1. Post Reels and ultra-short video content

Short-form video continues to dominate. Instagram’s algorithm favors Reels, especially those under 60 seconds that use trending audio or spark emotion. These clips are now key to grabbing attention on feeds.

Expert insight — turn destination tips, behind-the-scenes tours, or travel hacks into quick, engaging Reels. Open strong — the first 3 seconds matter most.

2. Share carousel posts as mini-stories

Carousel posts remain one of the best ways to boost engagement. Users are more likely to swipe, save, or return to carousels that deliver value across multiple slides.

Expert insight — share packing lists, itinerary highlights, or “before and after” travel transformations. Use strong captions and CTA prompts like “Save for later” or “Which slide is your favorite?”

3. Use AI to support your strategy

From writing captions to generating image ideas, AI tools are helping creators streamline content production while staying relevant.

Expert insight — use AI to A/B test captions, improve post timing, or find new hashtag combinations. Just remember — your voice and originality still matter most.

4. Make Stories more interactive

Story stickers (polls, quizzes, sliders, countdowns) are simple to use and consistently drive engagement. They also allow brands to connect with followers in a more personal, casual way.

Expert insight — add a “Countdown” to upcoming deals, post a poll to choose the next destination reveal, or run a quiz to educate your audience on travel facts.

5. Try a “trial post” approach

Not sure what type of content will resonate? Test it first. Many brands are using a trial-and-learn method — posting experimental content and doubling down on what works.

Expert insight — test formats (video vs. carousel), post types (educational vs. entertaining), or topics (local tips vs. destination guides). Monitor results with Insights.

Refine your content strategy with a trial-and-error approach and become an expert in creating impactful posts that resonate with your audience!

6. Build smaller, stronger communities

There’s growing value in micro-communities. Use Close Friends lists, DMs, or niche hashtags to create more personal spaces for your most engaged followers.

Expert insight — offer sneak peeks or bonus content to top followers. Share exclusive Stories or early booking codes to build loyalty and trust.

7. Go live — and keep it casual

Live video is still one of the most effective ways to connect. Whether it’s a walk through a hotel, a Q&A, or a co-hosted session with an influencer, going live helps humanize your brand.

Expert insight — keep it relaxed and informative. Consider hosting quick lives on topics like “How to pack for Italy in spring” or “3 tips for booking multi-city trips.”

8. Time your posts for maximum reach

Posting at the right time can increase visibility and engagement. Data suggests weekdays between 10 AM and 3 PM (local time) perform well, but use your Insights to refine.

Expert insight — plan your schedule using social media tools or Instagram’s native features. If your audience spans time zones, stagger your posts or reshare via Stories.

9. Experiment with tone and creativity

More brands are moving away from overly curated content and leaning into authenticity. Don’t be afraid to test new tones, formats, or visual styles — especially in Stories and Reels.

Expert insight — use humor, personal storytelling, or even user-generated content. Create a series like “Client questions answered” or share your own travel stories to humanize your brand.

Get your Instagram checklist today

Learning how to increase followers on Instagram is a journey that requires patience, consistency, and the right strategies. 

Take the next step to success! Download the Instagram growth checklist and start implementing these proven strategies.

By optimizing your profile, creating engaging content, using hashtags effectively, and engaging with your audience, you can build a loyal following that not only increases your brand’s visibility but also drives business growth. For travel agencies, Instagram offers a unique opportunity to connect with potential travelers, showcase your expertise, and ultimately boost your bookings.

Access free Instagram tips

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