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5 minutes readContent
- Why Instagram followers matter
- What’s trending and how to stand out
- Get your Instagram checklist today
Why Instagram followers matter
Understanding how to get more Instagram followers is crucial because your Instagram followers are more than just numbers — they represent a community of engaged users who are interested in what you have to offer.
Photo by Jodie Cook on Unsplash
A large, engaged following can help you:
- Increase brand visibility: The more followers you have, the more likely your content will be seen by a broader audience.
- Build trust and credibility: A significant following signals to potential customers that your brand is reputable and popular.
- Drive traffic and sales: With the right strategies on how to gain followers on Instagram, you can turn your followers into customers, driving traffic to your website and increasing sales.
What’s trending and how to stand out
Instagram success isn’t just about knowing what to post — it’s about learning how the platform is evolving and what your audience wants to see. From emerging formats to engagement-boosting features, here are some of the latest trends and creative content ideas to help your account grow — especially if you’re in the travel space.
1. Post Reels and ultra-short video content
Short-form video continues to dominate. Instagram’s algorithm favors Reels, especially those under 60 seconds that use trending audio or spark emotion. These clips are now key to grabbing attention on feeds.
Photo by Maksym Azovtsev on Shutterstock
2. Share carousel posts as mini-stories
Carousel posts remain one of the best ways to boost engagement. Users are more likely to swipe, save, or return to carousels that deliver value across multiple slides.
3. Use AI to support your strategy
From writing captions to generating image ideas, AI tools are helping creators streamline content production while staying relevant.
4. Make Stories more interactive
Story stickers (polls, quizzes, sliders, countdowns) are simple to use and consistently drive engagement. They also allow brands to connect with followers in a more personal, casual way.
5. Try a “trial post” approach
Not sure what type of content will resonate? Test it first. Many brands are using a trial-and-learn method — posting experimental content and doubling down on what works.
Refine your content strategy with a trial-and-error approach and become an expert in creating impactful posts that resonate with your audience!
Photo by anon_tae on Shutterstock
6. Build smaller, stronger communities
There’s growing value in micro-communities. Use Close Friends lists, DMs, or niche hashtags to create more personal spaces for your most engaged followers.
7. Go live — and keep it casual
Live video is still one of the most effective ways to connect. Whether it’s a walk through a hotel, a Q&A, or a co-hosted session with an influencer, going live helps humanize your brand.
8. Time your posts for maximum reach
Posting at the right time can increase visibility and engagement. Data suggests weekdays between 10 AM and 3 PM (local time) perform well, but use your Insights to refine.
9. Experiment with tone and creativity
More brands are moving away from overly curated content and leaning into authenticity. Don’t be afraid to test new tones, formats, or visual styles — especially in Stories and Reels.
Photo by DC Studio on Shutterstock
Get your Instagram checklist today
Learning how to increase followers on Instagram is a journey that requires patience, consistency, and the right strategies.
By optimizing your profile, creating engaging content, using hashtags effectively, and engaging with your audience, you can build a loyal following that not only increases your brand’s visibility but also drives business growth. For travel agencies, Instagram offers a unique opportunity to connect with potential travelers, showcase your expertise, and ultimately boost your bookings.
