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20 minutes readContent
- Where to find trending summer 2026 vacation ideas
- How to curate the best summer vacation packages
- 21 best places to travel in summer 2026
- Beach and relaxation destinations for 2026
- City and culture destinations
- Adventure and nature
Where to find trending summer 2026 vacation ideas
Social media is changing how your clients research and plan their summer vacations. They’re falling in love with destinations they may have never considered before after video tours and social media content, whether it’s long-form vlogs on YouTube or 15-second TikTok videos. While social media is one of the best ways to promote your services as a travel agent, it’s also the perfect research tool to stay on top of the latest travel trends your clients might enjoy.
How to curate the best summer vacation packages
Everyone’s travel needs are a little different, and where you’ll excel as a travel agent is in curating a unique package that they’ll love by understanding these needs. Families with young kids aren’t likely to travel to the same destinations as solo travelers in their 20s or a couple going on their honeymoon.
Before you start suggesting potential tour options and trip itineraries, it’s worth taking the time to get to know your client and what aspects of a trip are most important for them. Do they want a quiet getaway by a lake or to discover a new city?
21 best places to travel in summer 2026
Travel has never been more accessible than it is today. Research has found that almost 70% of people plan to go abroad in the next 12 months, with over 80% spending as much or more on summer holidays than previously.
Beach and relaxation destinations for 2026
Beach getaways remain one of the most loved summer vacation spots – and for good reason! We live in an era when most of us spend our days inside, in front of a screen. If your clients want a digital detox, hit up a few walking trails, or simply relax and unwind in the sun, we have six recommendations for them to visit in 2026.
1. Puerto Rico
Where to stay:
Puerto Rico is one of the most loved of the Caribbean islands. It ticks all the boxes your clients will be looking for, from sandy beaches to picturesque mountains, all offered with warm temperatures year-round. Temperatures hit the mid-80s in August, while later visits in September will usually bring more rainfall, although there will still be plenty of sun!
June is a great choice for an early summer getaway to avoid the crowds, with July to November still being considered the low season. Puerto Rico is a great choice with U.S. residents, who aren’t required to have a passport to visit. Top-rated itinerary options in Puerto Rico include Tortuga Beach, San Juan National Historic Site, and Cayo Icacos.
2. Rio de Janeiro, Brazil
Where to stay:
Brazil is a place you’ll always find on our lists of must-visit cities. It’s been named as the top destination for 2026 by Travel & Leisure and is a great vacation choice year-round. You can curate an itinerary to suit every client, whether they’re a couple on their honeymoon or a group of friends who have always loved the idea of going to the Amazon rainforest.
New Year’s Eve is one of the busiest times of the year, making the summer the best time to experience Rio de Janeiro with more competitive pricing. Any visit to Rio de Janeiro must include a visit to Christ the Redeemer, the iconic symbol of Brazil, Copacabana Beach, and the Centro district.
You can curate an immersive itinerary for your clients, allowing them to experience the best of Brazil, from taking a cable car up Sugarloaf Mountain for a birds-eye view over Rio to a day spent at Copacabana beach and even a football match at Maracana Stadium. Although Brazil is often thought of as party central, Rio de Janeiro also has plenty of family-friendly accommodation choices and activities for tourists of all ages.
You can curate an itinerary to suit every client, whether they’re a couple on their honeymoon or a group of friends who have always loved the idea of going to the Amazon rainforest.
Photo by Raphael Nogueira on Unsplash
3. Morocco, North Africa
Where to stay:
- Four Seasons Resort Marrakech
- Hotel & Ryads Barrière Le Naoura
- Mövenpick Hotel Mansour Eddahbi Marrakech
If your clients want a beach getaway in summer 2026 without peak tourist crowds or breaking their budget, Morocco is the perfect choice. Marrakesh sees its so-called “low season” in July and August, which is when most of your clients will want to hit the beach.
What makes Morocco so attractive to visitors in 2026 is its diversity, offering everything from the blue-washed town of Chefchaouen, to the famous Casablanca, and the metropolis of Marrakesh. If they’re looking to spend their getaway in a quiet spot, look for accommodation located away from the coast, as this is where most tourists end up staying.
July and August are very warm in Morocco with temperatures regularly hitting 40°C or 104°F. If you’re planning activities for your clients, make sure they’re booked early in the morning. Although we’re classing Morocco as a beach location, there’s still plenty of other itinerary options, including taking a camel trek, indulging at a traditional Moroccan bathhouse, and visiting Ksar of Aït Benhaddou, a UNESCO World Heritage site.
What makes Morocco so attractive to visitors in 2026 is its diversity, offering everything from the blue-washed town of Chefchaouen, to the famous Casablanca, and the metropolis of Marrakesh.
Photo by Heidi Kaden on Unsplash
4. Amalfi Coast
Where to stay:
The Amalfi Coast has been a popular location for family vacations since the Roman era – and it’s still going strong in 2026. The Venice Simplon-Orient-Express will make its inaugural Paris-to-Amalfi Coast journey in 2026, ideal for luxury enthusiasts seeking a truly unforgettable experience to add to their vacation. These clients will fall in love with Positano, which dates to the 5th century, and its famous pink beaches.
The Amalfi Coast is a Mediterranean escape from reality, and summer brings its own itinerary of events, including the Amalfi Coast Music & Arts Festival in July. There are 13 main towns on the Amalfi Coast, including Atrani, Maiori, and Ravello.
These clients will fall in love with Positano, which dates to the 5th century, and its famous pink beaches.
Photo by silvia trigo on Unsplash
5. Mexico City, Mexico
Where to stay:
You might be noticing a trend of breach locations that ironically don’t see their high season during the summer months of July and August. Mexico is another country that falls into this category. It’s an ideal choice for clients looking for an all-inclusive resort and foodies who want to experience authentic Mexican cuisine. Tourists can choose to stay close to their resort or immerse themselves in Mexican culture.
Although we’ve placed this location in the beach category, there are plenty of activities and attractions to expand your client’s itinerary between resort days. During 2026, Mexico is co-hosting the FIFA World Cup, in partnership with Canada and the United States, with 5 matches held in Mexico and 4 in Guadalajara. Other must-do activities include the International Mariachi Festival, held at the end of August, and exploring ancient Mayan ruins, including Chicén Itza, Tulum, and Coba.
Although we’ve placed this location in the beach category, there are plenty of activities and attractions to expand your client’s itinerary between resort days.
Photo by Bhargava Marripati on Unsplash
6. Barbados
Where to stay:
- Bougainvillea Barbados
- Mango Bay All Inclusive
- Sea Breeze Beach House by Ocean Hotels – All Inclusive
Barbados is a Caribbean destination that we love, and 2026 is when even more tourists can experience this Caribbean island. Several direct flight routes are opening soon, including from Delta and KLM, and Barbados has recently gained attention as a common port for cruise itineraries following the upgrade of Bridgetown port.
Just like Mexico, Barbados will appeal to clients searching for an all-inclusive resort, including families, with many offering private beach access and added extras. Beach enthusiasts will want to hit up spots like Bathsheba and Carlisle Bay, which offer experiences like snorkeling and scuba diving. While July and August are considered part of Barbados’ wet season, your clients can still expect daily temperatures to be around 28 to 30 °C.
Between days spent relaxing by the resort pool, taking a dip in the ocean, and chilling by the beach, tourists can fall in love with the beauty of Barbados by taking the six-mile hiking route from Bath Beach to Bathsheba or by heading to Farley Hill National Park.
Just like Mexico, Barbados will appeal to clients searching for an all-inclusive resort, including families, with many offering private beach access and added extras.
Photo by Pandora Pictures on Shutterstock
City and culture destinations
If your clients loved previous vacations where they got to experience and enjoy other cultures like a local, a city break may be the perfect choice for their 2026 vacation plans. City breaks are great if your clients only have a few days for their vacation or if they want the flexibility of flying to a major hub for a more streamlined itinerary. Cities work for all types of clients, from budget backpackers to luxury enthusiasts and families.
1. Florence, Italy
Where to stay:
Everyone dreams of going to Italy at least once – and it even features more than once on this list of 2026 destinations. While May to September offer the warmest temperatures and the largest tourist crowds, there’s more to Italy than just Milan and Rome.
Florence is a must-see for history enthusiasts, and it feels like stepping back in time to the Renaissance era. It’s home to several UNESCO World Heritage Sites, and you’ll see contemporary Italy flourishing alongside the country’s rich heritage.
Early summer crowds visiting in June can take part in the 88th Maggio Musicale Fiorentino Festival, while visitors in early July can attend “Rothko in Florence“, a retrospective of Mark Rothko’s work at the Palazoo Strozzi and Museum of San Marco.
2. New York City, USA
Where to stay:
- Arlo SoHo
- INNSIDE by Melia New York Nomad
- Distrikt Hotel New York City, Tapestry Collection by Hilton
NYC will always be at the top of our list of vacation ideas. It’s more popular than other cities in the East Coast region, including Boston and Chicago. NYC is another host for the 2026 FIFA World Cup, including the final match at MetLife Stadium on July 19th. There’s no shortage of things to do in NYC with something from everyone, whether it’s catching a Broadway show like “Death Becomes Her” or seeing headline artists like Lady Gaga at the legendary Madison Square Garden.
While it’s easy to get caught up in the hustle and bustle of the crowds, most tourists use a trip to NYC to learn more about the history of America by going to Ellis Island and the Statue of Liberty from the harbor at Battery Park. Other must-see locations include the Empire State Building, Central Park, and the Metropolitan Museum of Art.
NYC will always be at the top of our list of vacation ideas.
Photo by Jermaine Ee on Unsplash
3. Barcelona, Spain
Where to stay:
Barcelona has become one of the most talked about cities to visit in Europe, thanks in no small part to its popularity on TikTok. Spain’s capital works as a weekend trip for families or as part of a multi-stop European holiday. Famous for its nightlife, Barcelona’s gothic architecture, and old-school cuisine offer something for clients of all ages.
2026 is the year when construction is expected to finally be completed of the Basilica de la Sagrada Familia, almost 150 years after it first began work. What we love about Barcelona is that it’s easy to take things at a slower pace here, from exploring the Gothic Quarter to sampling traditional cuisine at La Boqueria food market and just enjoying the sun.
Spain’s capital works as a weekend trip for families or as part of a multi-stop European holiday.
Photo by Maryshot on Shutterstock
4. Paris, France
Where to stay:
It’s no secret that Paris is one of our favorite cities, loved for its culture and historic neighborhoods. We’ve covered everything from the top 20 must-visit places in Paris, to where to stay, and even day trip options from the French capital.
Paris is known for being the City of Lovers, but the beautiful cobblestone streets offer something for everyone. Paris is alive throughout all hours of the day, whether you’re watching the sunset along the Seine or discovering the famous music scene.
The City of Lights requires a stop at the Eiffel Tower, where the lights sparkle for five minutes every hour from sunset to 1am. Let your clients know that they’ll see the lights twinkle during the final showings, right on time for a post-dinner stroll.
Paris is known for being the City of Lovers, but the beautiful cobblestone streets offer something for everyone.
Photo by artem evdokimov on Shutterstock
5. Rome, Italy
Where to stay:
2025 was a busy time for Rome with the opening of the Holy Door. With tourist crowds expected to drop after this peak time, 2026 is the perfect time to explore this vibrant city center. Your clients can get up close and personal with ancient Roman artifacts or tickle their taste buds with pasta freshly prepared in front of them at a traditional restaurant.
Must-see spots in Rome include the Vatican Museums, St Peter’s Basilica, Palatino, and the Colosseum. Most tickets for major attractions go on sale up to 30 days in advance, and it’s recommended to book early for the best availability during peak season.
Your clients can get up close and personal with ancient Roman artifacts or tickle their taste buds with pasta freshly prepared in front of them at a traditional restaurant.
Photo by frimufilms on Freepik
6. Athens, Greece
Where to stay:
Greece remains one of the most popular countries in Europe for international guests. It offers scenic landscapes with easy access to the seaside for tourists who enjoy a diverse itinerary. Athens offers the perfect starting point to explore the Greek islands, including Santorini and Mykonos, with daily sailings from the main harbor.
Several music festivals are scheduled for summer 2026, including “Release Athens” and “EJEKT”. Every visitor to Athens must step into the home of the original Olympic Games and immerse themselves in the heritage of this ancient city by exploring the Acropolis and the connected museum.
Athens offers the perfect starting point to explore the Greek islands, including Santorini and Mykonos, with daily sailings from the main harbor.
Photo by Nick N A on Shutterstock
7. Tokyo, Japan
Where to stay:
Nowhere is more talked about right now than Tokyo. 2026 marks several changes for tourists heading to Japan, from a change to the tax refund policy to the introduction of increased ticket and attraction costs for tourists. However, the current exchange rates mean that your clients are still more likely to get more for their budget in Japan.
Guests can immerse themselves in the local culture or spend a day at one of its many theme parks, from Tokyo DisneySea to Sanrio Puroland and Tokyo Joypolis. Tell your clients to not expect a sunny getaway and to pack an umbrella if they’re planning to come in June or July, Tokyo’s peak rainy season.
Guests can immerse themselves in the local culture or spend a day at one of its many theme parks, from Tokyo DisneySea to Sanrio Puroland and Tokyo Joypolis.
Photo by Guitar photographer on Shutterstock
8. Vancouver, Canada
Where to stay:
Vancouver is also involved in the 2026 FIFA World Cup, hosting seven matches in June and July. There’s plenty to explore throughout this Canadian city and nearby, including Stanley Park, Buntzen Lake, and Granville Island Public Market.
Vancouver is also involved in the 2026 FIFA World Cup, hosting seven matches in June and July.
Photo by Lee Robinson on Unsplash
9. London, UK
Where to stay:
London is one of the easiest cities to reach in Europe (and a favorite of ours!), with frequent international flights from almost every country. It’s perfect for clients who enjoy a multi-stop itinerary, whether they want to drive or fly. You can use our guide to 11 of the top cities in the UK to plan this itinerary. Major events in London include the BST Hyde Park festival and celebrations for the 25th anniversary of Harry Potter and the Philosopher’s Stone.
Adventure and nature
Are your clients looking for a thrill – and a side of sun! – for their vacation? We’re sharing 6 of our favorite bucket list spots for vacations focused on adventure and nature, ideal for clients who enjoy relaxing by the lake with warm temperatures or hitting their daily step goals with walking trails.
1. Machu Picchu, Peru
Where to stay:
- Sanctuary Lodge, A Belmond Hotel
- Casa Andina Standard Machu Picchu
- Inkaterra Machu Picchu Pueblo Hotel
Machu Picchu is a bucket list trip and one everyone is talking about for 2026. The Lost City of the Incas is a UNESCO World Heritage site and popular amongst adventure-seeking tourists and those fascinated by its archaeological significance. Local guides are necessary to go on any of the trails at Machu Picchu with a ticketing system to impose a daily limit on tourists. Summer is the ultimate time to plan a trip to Machu Picchu as it’s the dry season.
The Lost City of the Incas is a UNESCO World Heritage site and popular amongst adventure-seeking tourists and those fascinated by its archaeological significance.
Photo by Ed Wingate on Unsplash
2. Yellowstone National Park
Where to stay:
The oldest national park in the USA, Yellowstone, spreads across Montana, Idaho, and Wyoming with over 600 lakes, including the famous Yellowstone Lake. There’s a range of accommodation choices available, from hotels within Yellowstone to nearby resorts, some of which even offer spa experiences. It is spread out across 2.2 million acres, allowing guests to spot wildlife, stargaze, kayak along the lakes, and climb to the top of Mt. Washburn. Summer is a great time to go to Yellowstone as most of it will be open to the public, including areas like the Grand Canyon and Yellowstone Lake.
The oldest national park in the USA, Yellowstone, spreads across Montana, Idaho, and Wyoming with over 600 lakes, including the famous Yellowstone Lake.
Photo by Laminda Nickla on Unsplash
3. Bali, Indonesia
Where to stay:
Bali is a trend that shows no signs of slowing down in 2026. The best weather in Bali comes from April to September, and Indonesia is known for its affordability, making it ideal for solo and group trips. Bali is a holiday for adventure seekers and those who aren’t afraid to test their fitness. Stay cool and escape the sun at Waterbom Bali, explore the Ulun Danu Beratan Temple, or have a digital detox with a yoga retreat.
The best weather in Bali comes from April to September, and Indonesia is known for its affordability, making it ideal for solo and group trips.
Photo by Nick Fewings on Unsplash
4. Kruger National Park, South Africa
Where to stay:
May to October is considered the ultimate time to plan a trip to South Africa, especially if your clients have always loved the idea of going on safari or animal spotting. It is considered the most beautiful of Africa’s parks, while Durban on the east coast is ideal for whale watching.
May to October is considered the ultimate time to plan a trip to South Africa, especially if your clients have always loved the idea of going on safari or animal spotting.
Photo by Andrew Liu on Unsplash
5. Cyprus
Where to stay:
Cyprus is a Mediterranean island often overlooked in favor of spots like Italy and Greece – but not in 2026! Must-see attractions include the Tomb of the Kings and Kourion Amphitheatre, two of Cyprus’ most visited ancient sites. The Festival of the Floor is one of Cyprus’ most loved summer celebrations with dancing, traditional music, and water-based sports. If your clients want to explore Cyprus like a local, choose accommodation in one of the seaside towns and send them a suggested list of restaurants to get a reservation for.
Cyprus is a Mediterranean island often overlooked in favor of spots like Italy and Greece – but not in 2026!
Photo by Secret Travel Guide on Unsplash
6. Te Waipounamu, New Zealand
Where to stay:
This list wouldn’t be complete without another recommendation in the Southern Hemisphere. With summer being an off-peak time in New Zealand, your clients can take advantage of more competitive pricing and better offers. Most tourists also head to the South Island, where Abel Tasman National Park and Golden Bay are.
With summer being an off-peak time in New Zealand, your clients can take advantage of more competitive pricing and better offers.
Photo by jlazouphoto on Shutterstock
Make summer vacations affordable with RateHawk
Get ahead of the competition and start curating your 2026 packages by joining RateHawk. You’ll get instant access to over 2.5 million hotels from more than 230 suppliers internationally. You’ll find everything you need on one platform, from car rentals to harbor transfers and airline tickets. Get started with RateHawk today to offer the best vacation packages for your clients for 2026 and beyond.
